I started my career in the video games industry in 2000 as a journalist and in 2009 as a hired game developer. The predominant field of my career was production and marketing. I have worked for three bigger studios (FunLABS/ Activision, Milestone srl, SimBin Studios AB) and a lot of emerging studios, as a production coach for Gothia Innovation AB, which hosted a game incubator now and is now rebranded as Skövde Science Park. In 2018, I moved to Stockholm and joined Valiant Game Studio AB as co-founder, CMO and chairman of the board; I later held the CEO position. In 2020, I decided to exit and founded my own fully owned company, Pronoia AB. My expertise is very strong across all gamedev fields, but I am particularly passionate about optimizing gamedev processes, especially when it comes to PR & marketing.