An indie game marketing size guide for social media presence

Building an online presence for your game is a difficult and time consuming task. It’s challenging to build interesting content that will gather attention, but that’s just one part of it. There is a huge amount of work just to get your game’s store, Facebook, Twitter, etc. up and running, …

How to keep focus and motivation as an indie dev

Making games is hard. No matter the experience and size of the team, it is still a titanic endeavour that can easily go off track. The ever shifting demands of the market and the insecurity of commercialising a game add up to the danger of derailing. But what is perhaps …

How to Greenlight – what we learned from getting Heart. Papers. Border. greenlit

Hi everyone! I’d like to talk to you about my mammoth. You see, deep down inside I know I am not REALLY a game developer, so obtaining an extraordinary success is crucial because it is the only way to ensure other people’s recognition and respect (especially in the video games industry). Of …

[TEMPLATE] How to have a 30 minutes meeting with publishers, investors and other business folks

Since Casual Connect is just a few days away, I prepared this bullet point template in PowerPoint format to help any #gamedev out there who will have 30 minutes meetings with publishers, investors, distributors, marketers, press or otherwise folks who can help them. Practice practice practice! 30 minutes meetings are …

A radiography for Pivotal Tracker

This is a bit of a follow up for Easy Gamedev Planning – The Agile Way I am a big supporter of planning, especially for game projects which are always so messy and hard to control. But the truth is, planning and project management is hard and takes time. Sure, …

How to find and pay your artist fairly

There comes a time in a girl’s life when she has to make peace with the fact that she is no artist. That she will never be an artist. That she, in truth, sux so bad at the art thing, that the entire Universe decided to ban her from even …

How to show your indie game at any expo

Marketing is hard for anyone! Yet you still need to let people know about your product if you want to sell a decent amount of copies. Especially for game developers, one way to make your game and your studio known is to attend events and conventions, where you could showcase your …

Juice it or lose it!

Sometimes I stumble upon awesome content that I share on Twitter, and then it takes me a long time to dig it up from my feed (if I even find it). This is my solution to save these gems.  Here’s how to juice up your game with simple techniques that …

The Photoshop & digital painting challenge

At the beginning of this year, I’ve read an article called 6 Harsh Truths That Will Make You a Better Person. And it got stuck in my mind. In particular, this bit: …let’s pledge to do fucking anything — add any skill, any improvement to your human tool set, and get …

Newb game coding strikes again!!!

Once upon a time about 2 months a go, I shared my collection for turning my future self into a game programmer. It’s called The little black book of newb game coding and you can click it and become wiser! Beware though, as this book is evil. For example, it …